Why do YOU have a newsletter? If it’s to promote your background, you might be wasting your time. On radio station WII-FM (What’s In It For Me), the audience wants to learn how your experience will benefit THEM.
Why should you focus on the reader’s interest? The goal of your newsletter is to remain top-of-mind so that YOU will be the accountant of choice. A potential client or a referral source will call you for assistance on the topics you have so cogently explained in the analyses and commentaries of your newsletters.
If you don’t currently have a newsletter, why not? There are three times more email addresses as there are Facebook and Twitter accounts combined. People check their email more often than their social media accounts. Plus, YOU control the subscriber base and the frequency of your email newsletter, not a subject-to-change algorithm of Facebook, LinkedIn, or Twitter. Learn best practices to design, write and distribute your email newsletter.
Learning Objectives:
- Determine why and how to focus on the reader
- Recognize why newsletters are more powerful than social media
- Summarize tips on headlines that readers will click to open
Janet Falk
Falk Communications and Research
Chief Strategist
[email protected]
(212) 677-5770
Janet Falk is a communications professional with more than 30 years of experience in-house, as a consultant, and with public relations agencies. As Chief Strategist of Falk Communications and Research (www.JanetLFalk.com), she manages pro-active media outreach and has secured placement of executives and events in local, national, and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold calling. CPAs, attorneys, business executives, and consultants rely on her insight, strategy, and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations, website copy, and marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers, and printers to meet related client needs.
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