In this “career-fluid” era, everyone—firms, professionals, and clients—are increasingly remixing workload, time, place, and pay into smaller bites to support sustainable growth for all. Leading firms are building career-fluid workplaces, by both intuition and intention. They’re learning what is sustainable for employees is what’s sustainable for firms and vice versa, in a continuous loop. In this session, we will share insights from the 2022 Accounting MOVE Project with the Accounting and Financial Women's Alliance (AFWA). The AFWA promotes the professional growth of women in all facets of accounting and finance. Members increase their career potential by connecting with colleagues, receiving education and mentorship to advance their careers, and by developing leadership skills. For more than 80 years, members have tapped into a network of successful, motivated, and influential professionals who understand the unique position of being a woman in the industry and who, together, contribute to the future development of their profession.
Learning Objectives:
- Identify how leading firms are building career-fluid workplaces
- Recall insights from the 2022 Accounting MOVE Project with the Accounting and Financial Women’s Alliance (AFWA)
- Recognize how the AFWA promotes the professional growth of women in accounting and finance
Bonnie Ruszczyk
bbr companies
Founder
[email protected]
(404) 423-4433
Bonnie Buol Ruszczyk (like “rustic” without the “t”) is the founder of BBR Companies LLC, where she provides CMO-level services for professional services firms, co-owner of Rally Rounds, where she facilitates mastermind groups for accounting growth professionals, and owner of the Accounting MOVE Project, where she provides the most comprehensive data and guidance on finding, retaining, developing and advancing women and people of color in the accounting profession. What do all these roles have in common? She is committed to helping firms uncover and communicate their unique differentiators, find the support they need to grow, and create equitable and inclusive cultures where everyone can thrive.
Never one to rest on her laurels, she earned a Diversity & Inclusion Certificate from Cornell University and is taking additional coursework to expand her knowledge. This is in addition to the MBA with a marketing concentration she earned at Georgia State University and a Bachelor of Arts in journalism, public relations, and French from Troy (State) University in Alabama.
Bonnie quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA. She also contributed a chapter to Bridging the Gap: Strengthening the Connection Between Current and Emerging Leaders and is a regular contributor and quote source for industry-related publications and websites. She has been recognized as one of Accounting Today’s Top 100 Most Influential People three times, Volunteer of the Year by the Association for Accounting Marketing, and one of CPA Practice Advisor’s Most Powerful Women in Accounting.
About Our Presenter
bbr companies provides marketing services and strategy for professional services firms. Service marketing is vastly different than product marketing. We understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms.
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