Get an advanced look at the industry’s most pressing opportunities and challenges with an in-depth look at what artificial intelligence means to your practice and your clients with Robert Maserio, ADP Senior Vice President of Innovation, and Hector Garcia, CPA and CEO of REFRAME ACCOUNTING. Learn how AI can help enhance business operations, build client relationships, and increase profits.
Learning Objectives:
ADP
Senior Vice President of Innovation
[email protected]
(603) 926-0427
Roberto Masiero leads innovation for ADP, researching emerging technologies and applying them to create new products and businesses. With hundreds of engineers under his direction, he has transformed ADP’s core technology and delivered some of the most advanced products in the industry, such as ADP Mobile, ADP DataCloud, ADP Marketplace, and Roll, a revolutionary app that allows clients to run their payroll via chat using generative AI. Prior to joining ADP, Roberto founded three startups in Brazil.
Hector Garcia, CPA
Principal Accountant and QuickBooks Trainer
[email protected]
(954) 414-1524
Hector is a CPA practicing as an Accountant and QuickBooks Trainer/Consultant in Davie, Florida, at his firm Quick Bookkeeping & Accounting LLC. Before working in public accounting, Hector worked in the accounting & financial departments of several fortune 500 companies, including Best Buy, Circuit City, Bank of America, and Wells Fargo. Hector’s passion is in training; it comes from his successful career in which he applied his philosophy of continuous learning and sharing experiences with co-workers. Currently, Hector teaches QuickBooks and Excel in his Doral, Florida training center almost every weekend. Hector is married with four children, and lives in Weston, Florida. Hector is fluent in Spanish and English.
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